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Your website's product display page (PDP) is where customers find all relevant information about your product to make a purchase decision.
Companies deal with countless sources of data across disparate silos, creating inconsistency, inaccuracy and data loss. While Master Data Management (MDM) systems are designed to solve these problems, companies are not always able to make the most of them. Data integration helps bridge this gap by aligning company objectives with MDM system capabilities for optimum utilization of data, better decision making and reduced costs.
With a seemingly infinite pool of data, differing data sources, and ever-changing business objectives, choosing the right MDM platform can seem more daunting than it needs to be.
The global market size for Product Information Management (PIM) is expected to grow from USD 9 billion in 2020 to a whopping USD 16 billion by the time we hit 2025 (Source - ReportLinker).
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Driving traffic, retention, and growth is a challenge all e-commerce companies face, but it’s a unique one for B2B industrial distributors that have a broad product offering with a large amount of detailed, complex product content.