Product Content Management enables businesses to create, categorize, organize and publish product-related information. With product content and data optimization, companies can set the required framework and workflow to handle enterprise and product data content from start to finish.

Codifyd is equipped to design and deliver all these aspects of the product content lifecycle. Our team leverages a 'library sciences' approach to build best-in-class product taxonomy (classification), attribution and data governance rule sets. Employing data modeling as the foundation of product content management, we ensure data integrity and quality through every stage of the product life cycle.

We enable our clients to specify, store, incorporate and build upon product data across levels, from both, internal, and external sources. We leverage highly scalable and governed normalization practices to build and structure product SKU data into our best-in-class data models.

End-to-End Data Services

Re-design product taxonomy framework to provide precise, updated and organized product information

Leverage alternate hierarchies to design dedicated grocery merchandising models that can boost customer engagement & conversion optimization

Up-sell and cross sell by implementing product family classification and collection of basket offerings

Align internal data models to become customer-centric & enable customers to find what they are looking for

Accurate product tagging for greater personalization & enable 'Advance Search' capabilities

Re-align UI/UX to become analytics-driven CX in key categories

Build out backbone enterprise data models that create golden records across global organizations. Codifyd builds functional structures that define governance rules for most best of breed MDM platforms across any data domain, including Product, Supplier, Customer and Location

Establish firm data governance & deploy a well-designed data model

Integrated with analytics to help demand forecasting, customer analytics & improve customer loyalty

We create tailor-made Data Management Strategies for businesses to leverage data and reach their goals. We ensure that all data-related activities including data creation, storage, management, and retrieval are aligned to the business and its primary objectives.

01 Business Objective

We identify and delineate business objectives to create a comprehensive roadmap for Data Management Strategy

We establish robust data processes in line with larger business objectives. These end-to-end processes include everything from a predefined data architecture, nomenclature rules and rules for data collection, creation, processing, analysis and interpretation.

02Data Process

03 Technology

We identify the right technology that acts as an interface between the database being controlled and end users and applications that access it. We enable businesses with the right technology to improve consistency, productivity and better communication and collaboration that leads to faster, more effective business decisions.

We set data governance rules that ensure regulatory compliance with internal data standards and policies, and control data usage. We ensure data consistency and credibility across processes to drive effective data analytics and decision making.

04 Data Governance

05 Training &

With the required technology, processes and governance measures in place, we execute Product Content Management while also training end users on how to make the most of these systems

Enterprise taxonomy is the skeleton that supports content, and the backbone for your data model that drives Master Data Management (MDM). Based on this, you can build eCommerce taxonomies that boost findability - a factor that is just as important as content itself when it comes to customer interactions. It enables customers to not just find the products they are looking for, but also compare similar products to get a wider understanding of a business’s product range. While the end goal of taxonomy and schema is seemingly straightforward, the path to getting there may not always be the same.

Codifyd enables businesses to ace data modelling with tailor-made processes and practices. We create data models that represent concepts that describe data, data semantics, data relationships and data constraints. The foundation of our data modeling efforts lie in identifying business rules and objectives, and creating a data model that complements these factors.

01 User-Centric Design

We provide taxonomy and schema design services powered by SEO to give businesses a competitive edge

02 Taxonomy &
Hierarchy Management

We create and manage taxonomies and hierarchies to categorize data, improve findability and enable discovery. These practices are structured on product-driven models and designed to align to best practices and drive intuitive product management.

03 Attribute &
Metadata Definition

We create attributes and meta-data which qualifies content for faceted search, better findability and a higher quality of product information. This includes clear definitions of product features, meta-data rules for data governance and creating a blueprint for complete, normalized and consistent data.

04 Entity Relationship

We define relationships between entities within data models to enable more meaningful interactions between data points. We enable dynamic and living relationships between supplier, standard, backbone and merchandising structures.

05 Findability

By defining metrics such as refinements, depth, bounce rate, time after search etc., we measure findability to eventually give businesses a better understanding of search quality. This gives businesses perspective on not just findability but also the data points, relationships, attributes and other factors that may be impacting findability.

Why Taxonomy Matters

A enterprise taxonomy is the skeleton you hang content on, the backbone for your data model that drives an MDM (Master Data Management) or PIM (Product Information Management) system. From this backbone - you can use it as a jumping off point to create e-commerce taxonomies that support Findability.


  • Browse

    Classify PIM products in a logical, clean and easy to navigate manner

  • Landing Page

    Create landing pages that match customer search queries

  • Keyword Search

    Accurately route search terms and their variants to the right location

  • Faceted Search

    Enabling Scheme

  • Cross-Reference

    One product "living" in multiples places

  • Rich Content

    Develop content around search-driving concepts: style, application, etc.

  • SEO

    Good taxonomy naming reinforces terms that capture search results.

SKU Building & Sourcing helps businesses lay a tangible foundation for their digital future. Setting the process right from the get go, backing it by automation and ensuring high data integrity ensures that the process gives long-term dividends. And this only works if businesses take the ‘first-time-right’ approach.

This is what our SKU Build & Sourcing services are all about. Codifyd enables businesses to streamline the process of procurement and population by setting up robust systems that require little or no manual intervention. We leverage the best technology and standardization practices to help organizations build a self-sustaining building and sourcing process.

01 Vendor Relations

We power effective vendor relationship programs to improve buyer-seller relationships and smooth the flow of data

We deploy advanced crawling technologies to extract required data and pages from data sheets and the web

02Data Sheet
& Web Crawling

03 Item & Product
Family Build

With a repository of past industry knowledge, we enable businesses to build item and product families based on predefined parameters. This activity helps leverage customer trust earned by the original brand

By establishing normalization and style standards, we ensure data consistency and integrity across SKUs and catalogs

04 Normalization
& Style Standards

As an agile content management system, CaaS lays the foundation for digital growth by simplifying omnichannel strategies to a great extent. It expands a business’s omnichannel capabilities by enabling content personalization, content quality improvement and faster time-to-market to create engaging digital experiences.

Codifyd’s Content-as-a-Service (CaaS) offering gives businesses the digital advantage with a differentiated approach to content, keeping in mind multiple channels and customer profiles. We deploy the best technology to provide end-to-end content services for speed, scalability and cost reduction.


Data Model Support

We provide taxonomy and schema design services powered by SEO to give businesses a competitive edge


Search & Browse Design

Bringing together customer expectations, industry standards and best practices, we provide best-in-class Search & Browse Design for businesses to make the most of their online presence


Item & Product Family
Design & Onboarding

We help businesses build and onboard item and product families to garner customer trust and loyalty



We write compelling, SEO-friendly copy to create exceptional user experiences


Digital Asset

We guide companies to use their digital assets in ways that add maximum value to their products and services. We do so by providing them with centralized access to these assets, enabling them to deploy these assets across diverse channels.



By enabling businesses to manage their metadata better, we reinforce consistency and simplify data discovery across the board


Site Search
Tuning & Design

We help optimize and finetune internal site search and design to ensure customers find exactly what they’re looking for with minimum effort. This helps reduce bounce rate, and boosts not just conversation but also customer retention and advocacy.